Book Publicity 101

Join us for a FREE 1-hour workshop!

Upcoming dates:

Friday, April 4 at 12 pm ET
Monday, May 5 at 12 pm ET

In each free 1-hour virtual session, Book Publicity School and Press Shop PR founder Leah Paulos draws on her decades of experience leading successful book launch campaigns to share strategies for promoting your book and answer all your questions about book publicity.

Book Publicity 101 helps authors—from academics and essayists to fiction writers and poets—build the foundation for book promotion. You’ll learn how to spread the word about your work and get the publicity coverage you deserve. The course serves as a great stand-alone session, or as a first step before diving into our other programs.

Some common questions we answer:

When should I start promoting my book?

How do I get book reviews?

How do I pitch my book to reporters/podcasts/news outlets?

How important is social media for book promotion?

How do I find and reach my target audience?

Can I do my own book publicity?

Phenomenal. Informative, very well-organized, and fun—all delivered in super competent, calm and enjoyable tone and spirit. I am 100% confident that these workshops will prove clearly and discernibly helpful to any book author.”

—Gidon Eshel, author of Planetary Eating (MIT Press)