6-Month PR Strategy and Support
Join us for 6 months of top-tier book publicity guidance. This program includes 4 individual coaching sessions with Book Publicity School and Press Shop PR founder Leah Paulos, 2 media research sessions with a Press Shop PR publicist, access to two semesters of our 6-Week Intensive, all our Crash Courses, monthly small-group Q&A sessions, feedback on your press materials, and tons of publicity resources, tips, and tools.
This program is perfect for you if:
You’ve heard the horror stories about books getting no attention and want to make sure yours doesn’t fall through the cracks
You see other books getting media coverage (on TV, radio, your favorite podcast) and want to make sure yours gets noticed, too
You want to learn how to write a knockout pitch for your book
You want to be prepared for interviews
You need advice about using social media for book promotion without losing your mind
You want access to an expert who can answer your questions about the publishing world and provide ongoing support
You want a customized easy-to-implement promotional plan to launch your book
You’re ready to roll up your sleeves to give your book its best possible shot at success
“Leah's sharp intelligence enables her to figure out a book's structure and goal and align it with the relevant audience. You cannot do better than enlist Leah and her team on your side.”
—Jason Stanley, author of How Fascism Works (Random House)
The 6-Month Program Includes:
4 private strategy sessions (30 mins each) with Book Publicity School and Press Shop PR founder Leah Paulos
so that you can create and follow a custom publicity roadmap for the program’s 6 months and beyond
3 rounds of editing feedback for press materials (media pitch and a Q&A) from the Press Shop PR team
so that you can send confident, captivating pitches to all your top targets
2 private media research sessions (45 mins each) with a Press Shop PR publicist
so that you can find the right people and venues to approach about your bookAccess to all our Crash Courses and a seat in all the quarterly 6-Week Book Publicity Intensives that run during the 6 months
so you have sustained access to all the material and can implement it at your own paceFeedback on press materials and author platform
so we can optimize your book description, press pitch, website, and other promotional materialsMonthly small-group Ask Me Anything Q&A session with Leah (30 mins)
so we can answer questions and keep you moving forwardAccess to Book Publicity School’s resource library
so you can watch deep-dive trainings with Leah anytime, see sample pitches and other publicity materials that have landed Press Shop PR clients on top shows, get time-saving tech recommendations, and more
Tuition: $4500
Everything we teach at Book Publicity School is informed by our years leading high-profile campaigns at Press Shop PR. Some radio & TV hits we’ve landed:
