Crash Courses in Book Publicity

Each of these courses offer insights and strategies authors can use to promote their books. You’ll receive access to a 75-minute tutorial video and the associated slide deck, plus a 30-minute 1:1 implementation session with Leah Paulos, the founder of Book Publicity School and Press Shop PR. You’ll leave with a personalized plan for putting what you learn into action!

Pitch Perfect: Nail Your Messaging

  • Still struggling with your book's elevator pitch?

  • Know your book is good, but not sure how to capture its genius in 250 words or fewer?

  • Want to position your book to get the attention of editors and producers?

  • Need help with talking points and interview prep?


Fee: $225

Research + Rolodex: Create Your Media Contact List

  • Interested in book reviews, interviews, and events but uncertain who to email to make them happen?

  • Unsure how to find contact information for journalists, editors, and producers? 

  • Feeling lost amid the fast-changing media landscape?

Fee: $225

There’s Still Time! Post-publication Book Promotion

  • Do you wish your book had received more attention? 

  • Are you worried it’s too late to gain traction? 

  • Out of ideas for promoting your book and looking for new inspiration?

  • Wondering how to showcase and leverage the media you did receive? 


Fee: $225

Build Your Author Platform + Network

  • Want to create a good-looking and effective author website that doesn’t break the bank?

  • Confused by the ubiquitous “market your book to your network” advice?

  • Worried that promoting your book will make you seem self-important or annoying?

  • Not sure how to use social media around publication?

Fee: $225

Questions? info@bookpublicityschool.com

Looking for a more comprehensive program? Check out our 6-Week Book Publicity Intensive.

  • “SUPERB! Leah offers tools that enable you to do what a publicist does. And I got concrete results—I'm writing a piece about my book in a literary magazine. I wouldn't have known how to reach out to them prior to the class.”

    —Sharonah Fredrick, author of Killing the Deities (Univ. of Nebraska)

  • “I am grateful for the field-tested strategies that Leah shared in the workshop. Sessions are razor focused and full of craft knowledge. Truly a fruitful experience.”

    —Pamela Sandstrom, author of The Pilgrimage to Broken Mountain (University of Colorado)

  • “Book Publicity School has been a much-needed partner in my publishing journey. Leah and her team provided a detailed and expert course of action for me to implement to generate traction for my book.”

    —Anindya Kundu, TED Talks speaker and author