In the News
Brad Listi’s Otherppl podcast: “How to Launch a Book”
The much-loved literary podcaster Brad Listi spoke with Book Publicity School founder Leah Paulos for one of his Craftwork episodes. They discussed the inner workings of publishing and publicity, including:
How to pitch yourself to media outlets and get over the fear of putting yourself out there
How to advocate for your work in this insane media environment
How to treat your book promotion like a mini business
The Writer Files podcast: “Book Publicity Crash Course”
Host Kelton Reid welcomed Book Publicity School founder Leah Paulos on his podcast about writing, publishing, and creativity. Among the many topics they discuss in the episode:
What publishers require of authors these days
How to map out an actionable book launch plan
The importance of being kind to yourself in the lead-up to publication
Writing It! podcast : “What do book publicists do for academic authors? ”
Book Publicity School founder Leah Paulos spoke with Dr. Rachel Gordon on this podcast geared toward those publishing with university presses. She shared strategies and tools that academic authors can use to reach their target readers and broaden their audience.
Why academic authors need to be proactive with their book promotion
What authors should expect from university presses vis a vis publicity
When it makes sense for an academic author to hire a publicist
Write, Publish, Market podcast: “Navigating Book PR in 2024”
Host Jodi Brandon invited Leah on the podcast to discuss how authors can promote their business and leadership books. The PR strategies they discuss hold true for authors of all genres:
What journalists need in order to cover a book and/or interview an author
Triaging your time to focus on the most effective book promotion strategies
How to keep up the momentum after publication
Hungry Authors podcast: “Where to Start with Book Publicity”
Leah had a great conversation with co-hosts Liz Morrow and Ariel Curry, who had lots of great questions about publicity as they work to promote their own Hungry Authors book. Some topics they cover:
Practical ideas about how to maximize your book promotion efforts
The difference between marketing and publicity
How to plan for podcast interviews and book events
The Book Marketing Action podcast: “Navigating Book Publicity”
Host Becky Robinson’s show is all about how to build an author platform and launch a book sucessfully. She and Leah dive into the following topics in this episode:
How authors can break through the noise when everyone’s attention is scattered
The connection between publicity and book sales
What has shifted in book publicity over the past five years, and what's stayed the same
Guest post: The Shit No One Tells You About Writing
The 9 Most Important Words in Book Promotion
by Leah Paulos / Book Publicity School
“There are many ways to promote your book—offering an event to a local bookstore, pitching journalists, submitting for festivals—but most of them have one thing in common: they require getting a busy person with a crowded inbox to open an email from someone they don’t know. And no one opens a random email with a boring subject line. “New novel by debut author” or “memoir about life’s difficulties” — not going to cut it.
You may have written a masterpiece of an email (and of a book), and you may be sending it to just the right person, but if the subject line isn’t effective, your perfectly crafted email will get archived or buried beneath hundreds of others. That’s why your subject line is composed of the 9 — or 5, 7, or 10—most impactful words you will write when promoting your book.”
Speaking / Events
Leah Paulos has led countless workshops for authors, agents, and other publishing professionals. Here are some recent venues where she’s spoken:
Columbia Journalism School
PublicLab at The Graduate Center, City University of New York
Zibby Owens’ Writing Community
London Writers Salon
University of Windsor’s Humanities Research Outreach Series
Princeton Library’s Author Day
BMCC /CUNY Journalism Classes
If you’d like to have Leah speak at your event or institution, contact info@bookpublicityschool.com.
Press Shop PR in the News
Book Publicity School is powered by Press Shop PR. Everything we teach is drawn directly from our decades of publicity work for over 300 Press Shop authors.
Press Shop was included twice in the Observer’s annual list of best PR firms in the country.
