Book Publicity Crash Courses

Build Your Author Platform + Network

In this 75-minute Crash Course, Leah Paulos—Founder and Director of Publicity at top independent firm Press Shop PR—offers insights on how you can build a compelling author platform, activate your network, and grow your digital reach in order to draw the most attention possible for your book.

We’ll cover…

  • Why a platform is essential for authors today, and how to approach it in a strategic and prioritized way

  • Creating your author website to best feature yourself and your work

  • How to build a robust personal email list

  • How to put together emails and social media posts that feel authentic and engaging, while encouraging sales and/or reviews

  • A practical approach to social media networking: connecting with your target readers and other leaders in your book’s space

  • How to line up speaking events and awards to increase public awareness of your book & grow your digital community

After you watch the video, you’ll get a 30-minute 1:1 implementation session with Leah so you can ask questions, get feedback, and create a plan for next steps.

Fee: $225

Cancellations & Refunds: All sales are final — we do not offer refunds for any Book Publicity School programs.

Looking for other Crash Courses? Click here.

Looking for a more comprehensive program? Check out our 6-Week Book Publicity Intensive.