Book PR in Action: November 2024
Everything we teach at Book Publicity School stems directly from our decades of publicity experience at Press Shop PR, where we develop and execute over 30 book launch campaigns each year. Some recent highlights:
Two months after we lined up interviews on Fresh Air and Morning Joe, the interest in Casey Michel’s book Foreign Agents continues to pour in. Now, in the wake of the Eric Adams indictment. Casey spoke with New York Focus about FARA and the many ways foreign regimes line the pockets of American officials.
Fast Company featured an excerpt of Jennifer Garvey Berger's Changing on the Job (Stanford University Press), which breaks down how leaders can address anxiety and give good guidance to their team.
Earlier this year, we worked with Ieva Jusionyte on her incredible book, Exit Wounds: How America’s Guns Fuel Violence Across the Border, from UC Press. We were thrilled to learn that NPR’s Here & Now planned to rebroadcast their interview with Ieva after the Supreme Court agreed to consider an effort by U.S. gun manufacturers to end a Mexican government lawsuit over the issue.
Coming Down the Pike
We're excited to kick off the publicity campaign for Your Brain on Altruism (University of California Press) by Salon writer Nicole Karlis. The book focuses on the health advantages of helping others as well as its important role in fighting the loneliness epidemic and coping in our troubled times.
We’re also getting to work with the American Association of Pediatrics on Lighthouse Parenting by Dr. Ken Ginsburg, which discusses how to raise resilient teens and nurture a lifelong bond with them. Leah’s the mom of two teenage boys, and she loves when she can read a book with a dual personal-professional lens.
And we just signed on to work on the media campaign for Jim: The Life and Afterlives of Huckleberry Finn's Comrade, by Mark Twain scholar Shelley Fisher Fishkin, coming in April from Yale University Press. It’s SO good — you’ll be hearing a lot about it as we ramp up our Spring campaigns.