Book PR in Action: March 2025
Recently we’ve been hearing a lot from authors who are wondering what type of media attention is possible for books right now. As many authors know, showing is often better than telling; in an effort to shed some light on this question, here’s a partial rundown of some media hits we’ve landed in the past weeks for our Press Shop PR authors.
Here’s a great—and timely—profile in The Guardian of Mark Tushnet, Harvard Law School professor emeritus and author of WHO AM I TO JUDGE: Judicial Craft versus Constitutional Theory?: “Will Trump put a Fox News host on the US supreme court? Mark Tushnet can’t rule it out.” And here he writes in The Hill about what power the courts will actually have. Tushnet argues they can be a needed speedbump against Trump, but to save the country, the people must act.
We’re working with another Harvard professor, author Susan Greenhalgh, who spoke with KALW this month about her book SODA SCIENCE: Making the World Safe for Coca-Cola: “How Big Soda has influenced science and policy.” Her interview with Radio Health Journal was stellar as well: “How Coca-Cola Influenced Obesity Research.”
Some good news: “Altruism is actually a fantastic survival strategy,” per this excerpt in Salon from Nicole Karlis’s book YOUR MIND ON ALTRUISM: The Power of Connection and Community during Times of Crisis, which just published with University of California Press.
Tamara Dean’s essay collection SHELTER AND STORM: At Home in the Driftless details her experience living off the grid in rural Wisconsin. She just appeared on a TV spot on Milwaukee’s The Morning Blend, which you can watch here.
Dr. Ken Ginsburg talks with Nick Firchau about his book LIGHTHOUSE PARENTING: Raising Your Child With Loving Guidance for a Lifelong Bond on the always-excellent Paternal podcast: “What Type of Parent Are You?”
Education lawyer and author of DANGEROUS LEARNING: The South's Long War on Black Literacy Derek Black writes in Slate: “Back to the States: Trump’s Department of Education plans go against our country’s long history of federal support for schools”.
To return to our opening question, the answer–as you can see–varies from author to author, publisher to publisher, topic to topic. So even in turbulent news cycles like today’s, there are opportunities to speak up–and be heard.