FREE BOOK PUBLICITY 101 WORKSHOPS: December 16 and January 7 | Sign up here!
6-WEEK BOOK PUBLICITY INTENSIVE: Next session starts January 15 | Sign up here!
Expert book publicity support at an affordable price
Online workshops and coaching for authors, from top literary publicist and Press Shop PR founder Leah Paulos
Learn how to promote your book and get media attention!
"Invaluable. These classes will vastly deepen your resources for book promotion" –Mitzi Rapkin, First Draft: A Dialogue on Writing | "Leah is the best teacher imaginable." –Edward Watts, author of Mortal Republic | "She offers practical magic." —Kim Stafford, author of Singer Come from Afar |
"Invaluable. These classes will vastly deepen your resources for book promotion" –Mitzi Rapkin, First Draft: A Dialogue on Writing | "Leah is the best teacher imaginable." –Edward Watts, author of Mortal Republic | "She offers practical magic." —Kim Stafford, author of Singer Come from Afar |
Everything we teach is informed by our years of work leading high-profile book PR campaigns at Press Shop PR, including:
Amazon Best Nonfiction and Political Top 50 Book
#1 NYT and Washington Post Bestseller
Pulitzer Prize finalist, NYT Bestseller
#1 NYT Bestseller and National Book Award Winner
Lambda Lit Award finalist. New Yorker: “Mesmerizing”
NYT Bestseller
Book Publicity School is perfect for you if...
you find the idea of book promotion intimidating
you need help figuring out the right messaging for your book
you’re struggling with how to use social media for book promotion
you don’t know how to reach your target readers
you want to supplement your publisher’s publicity efforts
you are ready to roll up your sleeves to advocate for your writing
you want to give your book its best shot at success
Book PR 101: FREE 1-hour Workshop
Check us out!
In each free 1-hour virtual workshop, Book Publicity School and Press Shop PR founder Leah Paulos draws on her decades of experience leading successful book launch campaigns to share strategies for promoting your book and answer all your questions about book publicity.
Upcoming dates:
Monday, December 16 at 12 pm ET
Tuesday, January 7 at 12 pm ET
“Finding energy to promote my book was daunting. Enter Leah Paulos and the dynamic team at Book Publicity School, packed with generosity plus expertise, and tailored to the unique needs of authors ready to work smart. If that describes you, don’t hesitate to sign up!”
—Anita Gail Jones, author of The Peach Seed (Henry Holt)
Want focused coaching on one key element of book PR?
Book Publicity Crash Courses
Single-session virtual courses led by Leah Paulos, the founder of Book Publicity School and Press Shop PR. Drill down on the core components of a successful book launch.
Crash Course 1 — Pitch Perfect: Nail Your Messaging
Crash Course 2 —Research + Rolodex: Create Your Media Contact List
Crash Course 3 —There’s Still Time! Post-Publication Book Promotion
Crash Course 4 —Build Your Author Platform + Network
90 minutes via Zoom | Seats are limited
A primer on everything you need to know!
6-Week Book Publicity Intensive
Six weekly 1-hour workshops on the most vital elements of book promotion (live, with Q&A)
Plus a private online group where you can access sample publicity materials, find video replays and slides from each session, and get feedback from Leah and the Press Shop PR team
Winter Session: January 15 —February 19
Live workshops on Wednesdays at 12 pm ET | Seats are limited
Looking for ongoing personalized guidance as you navigate book promotion?
6-Month PR Strategy and Support
Access to all the Crash Courses and 6-Week Book Publicity Intensives that run during your 6 months
5 private strategy sessions with Book Publicity School founder Leah Paulos, during which we create and follow a custom publicity roadmap for your book
Monthly small-group Ask Me Anything sessions, during which we answer questions and offer feedback on your press materials, website, social media, and more
Access to our full resource library, including sample publicity materials and video tutorials
Leah Paulos is the founder of the Brooklyn-based book publicity firm Press Shop PR, which has led media campaigns for over 300 books, including #1 NYT bestsellers ON TYRANNY and MARCH.
Press Shop was twice named one of the top publicity firms in the country by the Observer.
Leah brings her vast experience to authors of all stripes at Book Publicity School, empowering them with knowledge about publishing and the media world, and supporting them with concrete and creative strategies for gaining recognition. She aims to demystify the process of book publicity and to give authors the tools they need to advocate for their work.
You can listen to Leah speak about book PR on this episode of The Writer Files podcast.
Book Publicity School is powered by Press Shop PR,
which was featured 2x in the Observer's annual list
of the country’s top PR firms.
Among the books Press Shop PR has worked on:
“I didn’t know how to approach promo for my book but I left with all the tools I needed. Leah shares how it really works behind-the-scenes. These insights saved me time, money, and a lot of grief.”
—Julio Vincent Gambuto, author of Please Unsubscribe, Thanks! (Simon & Schuster)